Pengaruh Motivasi, Budaya, Dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Batik Grobogan

Hidayat, Arif and , Drs. Kusdiyanto, M.Si (2024) Pengaruh Motivasi, Budaya, Dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Batik Grobogan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to find out: 1) To find out whether consumer motivation has a significant effect on purchasing decisions. 2) To find out whether consumer culture has a significant influence on purchasing decisions. 3) To find out whether consumer attitudes have a significant influence on purchasing decisions. The population in this study were batik buyers in Grobogan. The sampling technique used was simple random sampling with 74 respondents. Data was obtained using the technique of distributing questionnaires. Data analysis was carried out using multiple regression, including t-test, F-test, R2-test, relevant and effective contribution. The research results obtained: (1) Consumer motivation does not have a significant effect on purchasing decisions with a value of tcount < ttable, namely 0.240 < 1.994, and probability = 0.811 > 0.05. (2) Consumer culture has a significant effect on purchasing decisions with a value of tcount > ttable, namely 4,381 > 1.994, and probability < 0.000 < 0.05. (3) consumer attitudes have a significant effect on purchasing decisions with tcount > ttable, namely 4,468 < 1.994, and probability > 0.000 < 0.05. (4) analysis of the influence of motivation, culture and consumer attitudes which together influence purchasing decisions with a value of Fcount > from Ftable (80,913 > 2,736).

Item Type:	Thesis (Skripsi)
Additional Information:	Naspub Published
Uncontrolled Keywords:	motivation, culture, attitudes, purchasing decisions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARIF NUR HIDAYAT
Date Deposited:	21 May 2024 02:39
Last Modified:	21 May 2024 02:39
URI:	http://eprints.ums.ac.id/id/eprint/123432

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