Pengaruh Labelisasi Halal dan Harga terhadap Keputusan Pembelian Konsumen pada Produk Mie Sedap (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta)

Afif, Muhadzib Nur and , Jati Waskito,S.E, M.si (2020) Pengaruh Labelisasi Halal dan Harga terhadap Keputusan Pembelian Konsumen pada Produk Mie Sedap (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (628kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (579kB)
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Abstract

This study aims to analyze the effect of price, brand image and service quality on customer satisfaction Grab online transportation services. The population in this study were all students of Muhammadiyah University of Surakarta who had used Grab online transportation services. The sampling technique uses purposive sampling with a sample size of 100 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis method used is multiple linear regression analysis using several variables, namely halal labels and prices. The results of data analysis in this study indicate that price, brand image and service quality partially have a positive and significant effect on consumer purchasing decisions on delicious noodle products.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Halal label, price
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHADZIB NUR AFIF
Date Deposited:	11 Aug 2020 07:19
Last Modified:	11 Aug 2020 07:19
URI:	http://eprints.ums.ac.id/id/eprint/84571

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