Analisis Dampak Penggunaan Electronic Commerce terhadap Keberhasilan Usaha pada Wirausahawan di Wilayah Pabelan Kecamatan Kartasura Kabupaten Sukoharjo Tahun 2019

Kurniawan, Nurdiyansyah and , Drs. Djumali, M.Pd (2019) Analisis Dampak Penggunaan Electronic Commerce terhadap Keberhasilan Usaha pada Wirausahawan di Wilayah Pabelan Kecamatan Kartasura Kabupaten Sukoharjo Tahun 2019. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze: (1) the condition of UMKM in the Pabelan region in terms of an increase in entrepreneurship from year to year, (2) the potential of Electronic Commerce in terms of perceived ease of use of Electronic Commerce in the Pabelan region, (3) the impact of the use of Electronic Commerce on Business Success in entrepreneurs in the Pabelan region. This type of research is a qualitative research with ethnographic design. The resource persons of this study were one staff / employee of the Department of Commerce, Cooperatives, and UMKM Sukoharjo Regency, five entrepreneurs, and the correlation of entrepreneurs using E-commerce in the Pabelan region.. Data collection techniques used include observation, interviews, and documentation. Data validity uses source triangulation. Data analysis techniques used include data reduction, data presentation, and drawing conclusions. The results of this study are: (1) The current condition of UMKM in the Pabelan region can be said to be good, this can be seen from several indicators that researchers obtained from the results of the interview. (2) The potential of E-commerce in the Pabelan region can be developed and developed, it can be seen from the supporting factors that researchers get from the interviews, (3) The use of E-commerce is certainly inseparable from the positive and negative impacts. towards Business Success.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	UMKM, E-commerce, internet, entrepreneurship, business success
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	NURDIYANSYAH KURNIAWAN
Date Deposited:	15 Nov 2019 06:34
Last Modified:	15 Nov 2019 06:34
URI:	http://eprints.ums.ac.id/id/eprint/78697

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