Faktor Keputusan Pembelian Sepeda Motor Honda di Tirtomoyo Wonogiri (Studi Pada Konsumen Dealer Honda Cahaya Sakti Motor Tirtomoyo)

Ali Arsyadi, Ikhwan and , Dr. Edy Purwo Saputro, S.E., M.Si (2021) Faktor Keputusan Pembelian Sepeda Motor Honda di Tirtomoyo Wonogiri (Studi Pada Konsumen Dealer Honda Cahaya Sakti Motor Tirtomoyo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of price, location and promotion on purchasing decisions for Honda motorcycles. The population and sample in this study were residents of the Tirtomoyo sub-district who had purchased a Honda motorcycle at the Cahaya Sakti Motor Tirtomoyo dealer and the number of respondents as a sample in this study were 122 respondents. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis used the SPSS 25 method. The results of the analysis in this study indicate that price has a significant effect on purchasing decisions, location has a significant effect on purchasing decisions and has a significant effect on purchasing decisions..

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, location, promotion, purchase decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IKHWAN ALI ARSYADI
Date Deposited:	18 Nov 2021 07:40
Last Modified:	18 Nov 2021 07:40
URI:	http://eprints.ums.ac.id/id/eprint/95938

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