Pengaruh Aspek Keamanan, Persepsi Kualitas, dan Preferensi Konsumen Terhadap Keputusan Pembelian Kuliner di Kawasan Wisata Telaga Sarangan

Umam, Farid Khoirul and , Muzakar Isa, SE., M.Si., (2021) Pengaruh Aspek Keamanan, Persepsi Kualitas, dan Preferensi Konsumen Terhadap Keputusan Pembelian Kuliner di Kawasan Wisata Telaga Sarangan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of safety aspects, perceived quality, and consumer preferences on culinary purchasing decisions in the Sarangan Lake tourism area. The population and sample in this study were respondents/visitors who bought food and drinks in the tourist area of Telaga Sarangan, and the number of respondents as samples in this study were 100 respondents. The type of data used in this study is primary data. Methods of data collection by using a questionnaire. The data analysis technique used multiple linear regression analysis test. The results of the analysis in this study indicate that security has a positive and insignificant effect on purchasing decisions, perceptions of quality have a positive and significant effect on purchasing decisions, and consumer preferences have a positive and significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Security, Perceived Quality, Consumer Preference, Purchase Decision.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FARID KHOIRUL UMAM
Date Deposited:	18 Aug 2021 03:11
Last Modified:	18 Aug 2021 03:11
URI:	http://eprints.ums.ac.id/id/eprint/93663

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