Hubungan antara Konsep Diri dengan Perilaku Konsumtif terhadap Produk Kosmetik pada Mahasiswi

Motik, Ghea Aziza and -, Rini Lestari, S.Psi., M.Si., Psikolog (2021) Hubungan antara Konsep Diri dengan Perilaku Konsumtif terhadap Produk Kosmetik pada Mahasiswi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to see the relationship between the relationship between self-concept and consumptive behavior towards cosmetic products among female students. The research subjects were students of the Muhammadiyah University of Surakarta who believed 130 people. The sampling technique used in this study was purposive sampling. This study uses a quantitative approach. The data aids using a scale of self-concept and consumptive behavior. Data analysis was performed by using Product Moment. The results showed that the coefficient r value was -0.343 with a significance (p) = 0.000 (p≤0.01), meaning that there was a significant negative relationship between self-concept and student consumptive behavior, therefore it could be interpreted that the higher a person's self-concept. students, the lower their consumptive behavior, and vice versa if the lower self-concept of students.The concept category is included in the very high category with the empirical mean (RE) = 124.87 and higher than the hypothetical mean (RH) = 82.5. While the results of the categorization of consumptive behavior get an empirical mean of (RE) = 39.64, and lower than the hypothetical average (RH) = 50 which falls into the low category. The effective contribution of self-concept 11.76%. This, that there are several other factors of 88.14% that can influence the behavior of students at the Muhammadiyah University of Surakarta in buying and using cosmetic products.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	self-concept, consumptive behavior, college student
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	GHEA AZIZA MOTIK
Date Deposited:	26 Jun 2021 06:39
Last Modified:	26 Jun 2021 06:39
URI:	http://eprints.ums.ac.id/id/eprint/92151

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