Pengaruh Perceived Credibility dan Perceived Diagnosticity Terhadap Purchase Desicion (Studi Empiris Terhadap Pembelian Produk Skincare Secara Online)

, Muthi'ah and , Soepatini, S.E., M.Si., Ph.D. (2021) Pengaruh Perceived Credibility dan Perceived Diagnosticity Terhadap Purchase Desicion (Studi Empiris Terhadap Pembelian Produk Skincare Secara Online). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of the study is to analyze the influence of perceived diagnostic on the purchase decision of online skincare product. 137 who are student of management study program of Muhammadiyah Surakarta became a sample of research taken using purposive sampling techniques with criteria to have purchased online skincare product in the last 6. This study uses perceived credibility and perceived diagnostic as an independent variable, while purchase decision as dependents variable. The data collection is done by questionare method and processed using linkert scale. For data analyzing is using SPSS version 11.5. which includes instruments test (validity and realiability test), classic assumption test (normality test), multico multicoillinierity and heteroskedastisity), multiple linear regression measurement with goodness of fit model. The result of the study showed that perceived credibility and perceived diagnosticity have a positive effect on purchasing decision and shown in the result of r square analysis show that perceived credibility and perceived diagnosticity result influence the purchasing decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Perceived Credibility, Perceived Diagnosticity, Purchase Decision, Skincare
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUTHI'AH
Date Deposited:	09 Feb 2021 03:24
Last Modified:	09 Feb 2021 03:25
URI:	http://eprints.ums.ac.id/id/eprint/88870

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