Analisis Pengaruh Price Discount, Bonus Pack, In-Store Display, Dan Costumer Satisfication Terhadap Keputusan Pembelian (Studi Pada Superindo Kartasura)

Wahyu A., M. Nanang and , Ir. Irmawati, SE.,M.Si (2020) Analisis Pengaruh Price Discount, Bonus Pack, In-Store Display, Dan Costumer Satisfication Terhadap Keputusan Pembelian (Studi Pada Superindo Kartasura). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aim to analyses influence of price discount, bonus pack, in-store display and costumer satification to the buying decision customer Superindo Kartasura. Population and sample of which is used in this research is customer Superindo Kartasura as much to 100 respondents by using sampling method of non-probability sampling with accidental sampling technique. The research method used multiple linear regression analyses by using SPSS software. Result of research partially and simultaneously indicates that price discount, bonus pack, in-store display and costumer satification have an effect on significant to the buying decision. Result of the examination coefficient of determinacy (R2) indicating they are, price discount, bonus pack, in-store display and costumer satification can explain variability of the buying decision.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: price discount, bonus pack, in-store display, costumer satification and buying decision.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: M NANANG WAHYU A
Date Deposited: 12 Feb 2020 03:18
Last Modified: 12 Feb 2020 03:18
URI: http://eprints.ums.ac.id/id/eprint/80500

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