Analisis Pengaruh Burger yang Berlabel Halal dan Burger yang Tidak Berlabel Halal terhadap Minat Beli Masyarakat Muslim di Surakarta

Alkatiri, Fadhil Ahmad and , Drs. Kusdiyanto., S.E., M.Si. (2019) Analisis Pengaruh Burger yang Berlabel Halal dan Burger yang Tidak Berlabel Halal terhadap Minat Beli Masyarakat Muslim di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASPUB FADIL.pdf Download (790kB)
	PDF (Halaman Depan) H DEPAN-1.pdf Download (970kB)
	PDF (Bab I) BAB I.pdf Download (216kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (193kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (298kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (237kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (168kB) | Request a copy
	PDF (Daftar Pustaka) DAPUS.pdf Download (219kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (512kB) | Request a copy
	PDF (Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (267kB) | Request a copy

Abstract

In the matter of products purchased especially food products that are eaten like burgers, Islam regulates a lot about halal and haram in the field of food. Islam regulate about halal and haram in food aspect. Food is a prime needed that support phsycal activity. Knowing about halal food is important in public society, mainly for moslem. Generally, moslem consumer will have positive perspective toward food product which uses halal approach rather than food products that do not have a halal label, in this study the food is Burger. In Indonesia, halal food has been regulated by Indonesian Ulama Council (MUI) which is technically handled by the Drug Food Review Institute (LPPOM). This study aims to determine the effect of burger labeled as halal and burgers that do not have a halal label on the buying interest of Muslim Communities in Surakarta.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	buyying interest, burger have a halal lable, burger have’nt halal lable, perception, halal lable
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FADHIL AHMAD AL-KATIRI
Date Deposited:	20 Nov 2019 08:52
Last Modified:	20 Nov 2019 08:52
URI:	http://eprints.ums.ac.id/id/eprint/79216

Actions (login required)

View Item