Pengaruh Harga Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Kartu Simpati Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta

Arengganingrum, Andaresta Aringgi and , Drs. Moechammad Nasir, MM (2019) Pengaruh Harga Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Kartu Simpati Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of price and service quality on consumer loyalty in the use of sympathy card. Subjects in this study are students of the Muhammadiyah University of Surakarta (UMS) Faculty of Economics and Business, who are loyal in the use of prepaid cards. The sample in this study amounted to 104 respondents. The sampling technique uses non probability sampling. Analyzer in this research using multiple linear regression analysis, partial test (t test), simultaneous test (Test F) and test of coefficient of determination (R2). Based on the results of research indicate that price and service quality have positive and significant influence to consumer loyalty. Simultaneously price, and service quality to consumer loyalty have fit model. In the model established price and quality of service able to explain the consumer loyalty variable of 13.4% and 86% of the remaining there are other independent variables that influence it.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, consumer quality, consumer loyalty.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANDARESTA ARINGGI ARENGGANINGRUM
Date Deposited:	17 May 2019 03:53
Last Modified:	17 May 2019 03:53
URI:	http://eprints.ums.ac.id/id/eprint/73322

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