Pengaruh Lokasi, Promosi, Ketersediaan Sarana Prasarana, Dan Ketersediaan Sarana Transportasi Terhadap Kepuasan Wisatawan Di Surakarta (Studi Wisatawan Surakarta)

Pangestu Adiwiyoto, Iqbal and , Dra. Wuryaningsih DL, MM (2018) Pengaruh Lokasi, Promosi, Ketersediaan Sarana Prasarana, Dan Ketersediaan Sarana Transportasi Terhadap Kepuasan Wisatawan Di Surakarta (Studi Wisatawan Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

ABSTRACT The purpose of this study is to find the influence of place, promotion, infrastructure availability, and transportation availability on traveler satisfaction. Methods used in this research is descriptive analysis, validity test, reliability test, the classics assumption test (normality test, multicollinearity test, heteroskedasticity test, and autocorrelation test), multiple linear regression analysis, and hypothesis test (t test, F test and coefficients determination). In this research is based on t test obtained place partially have an significantly to traveler satisfaction, promotion variable partially have an significantly to traveler satisfaction, infrastructure availability variable partially have an significantly to traveler satisfaction, transportation availability variable partially have an significantly to traveler satisfaction. The F-test based on the influence of place, promotion, infrastructure availability, and transportation availability on traveler satisfaction, there are significant influence jointly between the place, promotion, infrastructure availability, and transportation availability on traveler satisfaction. Based on test results obtained R2 value of Adjusted R Square of 0.592 or 59.2%, so it can be concluded the place, promotion, infrastructure availability, and transportation availability is able to explain the variations of traveler satisfaction by 59.2%, while the remaining 40.8% is explained by other variables outside the model researched. Keywords : place, promotion, infrastructure, transportation, traveler, satisfaction

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	place, promotion, infrastructure, transportation, traveler, satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IQBAL PANGESTU ADIWIYOTO
Date Deposited:	09 Apr 2018 06:48
Last Modified:	09 Apr 2018 06:48
URI:	http://eprints.ums.ac.id/id/eprint/61585

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