Pengaruh Kepercayaan, Kualitas Dan Keragaman Produk Terhadap Keputusan Pembelian Secara Online

Santoso, Angga Wahid and , Lukman Hakim, SE., M.Si (2018) Pengaruh Kepercayaan, Kualitas Dan Keragaman Produk Terhadap Keputusan Pembelian Secara Online. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze the influence of confidence in purchasing decisions online. Analyze the effect of quality on online purchasing decisions. Analyze the effect of product diversity on online purchasing decisions. The population of this study is all consumers who make purchases at online stores Faculty of Economics and Business University of Muhammadiyah Surakarta. Samples taken as many as 100 respondents on who made a purchase on the online store Faculty of Economics and Business University of Muhammadiyah Surakarta. Based on the results of t test analysis that states the regression coefficient for trust variables affect the Purchase Decision, and Quality variables affect the Purchase Decision, and Variables variables affect product Purchase Decision. Testing using the F test to determine the effect simultaneously (simultaneously), obtained Fcount of 170.926 and Ftable of 2.699. So Fcount (170,926)> Ftable (2,699) means H1 accepted then quality quality consisting of dimension of Trust, Quality and Diversity of product have a significant effect to Purchasing Decision in On line. This indicates that there is a significant influence of the variables of Trust, Quality and Diversity of products on the Purchasing Decision on the Online proven true.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Trust, Quality, Product Diversity and Purchase Decision.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANGGA WAHID SANTOSO
Date Deposited:	03 Feb 2018 03:47
Last Modified:	03 Feb 2018 03:47
URI:	http://eprints.ums.ac.id/id/eprint/58971

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