Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada onsumen Rown Division Kota Surakarta

Utama, Prayusa Widya and , Drs. Ma’ruf, M.M. (2015) Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada onsumen Rown Division Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah publikasi) 02. Naskah publikasi-13.pdf Download (596kB)
	PDF (Halaman Depan) 03. HALAMAN DEPAN.pdf Download (1MB)
	PDF (Bab I) 04. BAB I.pdf Download (162kB)
	PDF (Bab II) 05. BAB II.pdf Restricted to Repository staff only Download (212kB)
	PDF (Bab III) 06. BAB III.pdf Restricted to Repository staff only Download (529kB)
	PDF (Bab IV) 07. BAB IV.pdf Restricted to Repository staff only Download (215kB)
	PDF (Bab V) 08. BAB V.pdf Restricted to Repository staff only Download (14kB)
	PDF (Daftar Pustaka) 09. DAFTAR PUSTAKA.pdf Download (138kB)
	PDF (Lampiran) 10. LAMPIRAN.pdf Restricted to Repository staff only Download (745kB)
	PDF (Surat Pernyataan) 01. Surat Pernyataan Publikasi Karya Ilmiah.pdf Restricted to Repository staff only Download (99kB)

Abstract

The purpose of this study was to examine or analyze the effect of product quality, service quality, and price on purchase decisions in rown Divison Surakarta. This research is quantitative. The data used in this research is primary data and data collection methods in this study was a questionnaire method. The population in this study is that consumers rown Division Surakarta. The sample of 100 taken at random. The sampling technique in this study using a convenience sampling method. Data analysis methods used include quality test data collection (validity, reliability), classical assumption (normality test, multicollinearity, heteroscedasticity test), and hypothesis testing (multiple linear regression, t-test, F and coefficient of determination). Based on the test results and analysis, variable product quality, service quality, and the price significantly influence purchase decisions on rown Division Surakarta. This shows that the absence of quality products, services, and high and low prices affect the purchase decision. Keywords: Quality Products, Quality Service, Price

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality Products, Quality Service, Price
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRAYUSA WIDYA UTAMA
Date Deposited:	11 Feb 2016 06:30
Last Modified:	11 Oct 2021 06:47
URI:	http://eprints.ums.ac.id/id/eprint/41094

Actions (login required)

View Item