Fath, Alfaruq Shah Ghufron and , Taufiq Nugroho, S.H., M.H. (2024) Analisis Hukum Praktik Pemasaran Tidak Jujur (Misleading Advertising) Pada Marketpalce Ditinjau Dari Hukum Perlindungan Konsumen. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Consumer protection against dishonest marketing practices (Misleading Advertising) or what could be said as misleading advertising needs to be enforced in order to create consumer welfare. In the current era, there are many dishonest marketing practices among society. This research aims to: 1) To find out what form of legal protection consumers can get when they become victims of dishonest marketing practices in terms of the Consumer Protection Law. 2) To find out the form of government responsibility in providing protection for consumers against dishonest marketing practices that are widely circulating among the public. 3) To find out the perspective of Islamic law on acts of dishonest marketing practices. This research method is juridical-normative in nature so that normative legal research can use law as the only guideline for assessing whether an event is true or not. Legal protection for consumers is regulated in Law No. 8 of 1999 which regulates consumer rights and so on. Consumers can use this article as a reference on the basis of transactions. The government's own responsibility does not escape this, there are institutions tasked with ensuring that consumers feel safe in carrying out any transactions. In Islamic law, dishonest marketing practices are not justified because they contain many harms. Justice for victims can be seen through law enforcement that is oriented towards the interests of victims. Law enforcement of these actions must provide a deterrent effect on criminals.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Iklan, Konsumen, Praktik Pemasaran, Perlindungan Hukum |
| Subjects: | K Law > Indonesia Law > Hukum Perdata |
| Divisions: | Fakultas Hukum > Hukum |
| Depositing User: | ALFARUQ SHAH GHUFRON FATH |
| Date Deposited: | 16 Nov 2024 04:34 |
| Last Modified: | 16 Nov 2024 04:34 |
| URI: | http://eprints.ums.ac.id/id/eprint/128816 |
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