Peningkatan Penjualan Stik Daun Kelor melalui Pemasaran Digital Program Wirausaha Merdeka Universitas Muhammadiyah Surakarta 2023

Putri, Elliana Lukita and , Dr. Banu Witono, S.E.,M.Si.,Ak.,C.A. (2024) Peningkatan Penjualan Stik Daun Kelor melalui Pemasaran Digital Program Wirausaha Merdeka Universitas Muhammadiyah Surakarta 2023. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Digital marketing as one of the efforts to increase sales through the 2023 Muhammadiyah University of Surakarta Independent Entrepreneurship program discusses the marketing that the author used during the program and all the activities that the author did while implementing the 2023 Muhammadiyah University of Surakarta Independent Entrepreneurship Program. The implementation of this program is carried out for approximately 5 months, calculated from August 5, 2023 to December 3, 2023. This program begins with a workshop and ends with an expo activity. Independent Entrepreneurship is a Merdeka Campus program of the Ministry of Education, Culture, Research and Technology of Indonesia which provides opportunities for students to learn and develop themselves into prospective entrepreneurs through activities outside of lectures. This program collaborates with universities as program implementers to develop entrepreneurial learning that can hone the entrepreneurial spirit, encourage increased entrepreneurial experience and increase students' work ability.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	entrepreneurship, independent entrepreneurship program of Muhammadiyah University of Surakarta, increasing sales, digital marketing
Subjects:	H Social Sciences > HC Economic Development > Macroeconomics H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	ELLIANA LUKITA PUTRI
Date Deposited:	01 Nov 2024 03:42
Last Modified:	06 Nov 2024 04:38
URI:	http://eprints.ums.ac.id/id/eprint/128378

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