Pengaruh Kontrol Diri Dan Konformitas Terhadap Perilaku Konsumtif Mahasiswa Penggemar BTS

Sari, Aisah Indah and , Dr. Daliman, S.U (2024) Pengaruh Kontrol Diri Dan Konformitas Terhadap Perilaku Konsumtif Mahasiswa Penggemar BTS. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Teenagers, including those in Indonesia, are increasingly exhibiting consumptive behavior. This research seeks to investigate how self-control and conformity impact the consumer behavior of BTS fan students in Surakarta. This research employed a correlational method with a quantitative approach, including 120 college student who are BTS fans. The findings indicate that self-control significantly affects consumer behavior, with those possessing strong self-control being more likely to resist impulsive buying. Apart from that, conformity also has a significant influence, where pressure to conform to social or group norms can encourage individuals to buy goods in accordance with social expectations. The interplay between self-control and conformity also affects consumer behavior, as individuals may experience a conflict between their personal self-control and the pressure to conform to their group. This research highlights the importance of managing self-control and recognizing conformity pressures in guiding student’s consumer behavior.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Kontrol diri, konformitas, perilaku konsumtif
Subjects:	B Philosophy (General); Religion > BB Psychology > BB1 Social Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	AISAH INDAH SARI
Date Deposited:	31 Aug 2024 02:39
Last Modified:	31 Aug 2024 02:39
URI:	http://eprints.ums.ac.id/id/eprint/125273

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