Strategi Pemasaran Penerimaan Siswa Di TK Aisyiyah Gonilan

Isnaini, Rosmalita Putri and , Drs. Ilham Sunaryo, M.Pd. AUD (2023) Strategi Pemasaran Penerimaan Siswa Di TK Aisyiyah Gonilan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Education is a process of forming an independent personality in a society until a civilized culture is formed. Kindergarten is part of early childhood education, which has been provided by the government in almost every village. Schools as educational service providers need to learn and have initiatives to further increase customer satisfaction, because education is a circular process that influences one another and is sustainable. This study aims to describe the marketing strategy at TK Aisyiyah Gonilan. This research uses a descriptive research method with a qualitative approach, which is research based on the phenomena used in research so that it can describe a mechanism for data obtained through words that are discussed in a special context naturally. This study uses data analysis techniques with observation, documentation and interviews. Interviews were conducted with 2 teachers, 2 parents and school principals TK Aisyiyah Gonilan. The results of the study show that in implementing the educational marketing of TK Aisyiyah Gonilan using a marketing mix so that the number of new student admissions is stable and high. The school offers several excellent program products including: Awalhusanah and Akhirussanah, Commemoration of Holidays, Ramadan Social Services, Congregational Dhuha Prayers, Extracurriculars. The fee price offered by the school has been adjusted to the educational facilities and services that students will receive while attending school. optimal promotional activities through advertising activities using: banners and social media Facebook and WhatsApp. Personal selling is carried out by improving the quality of human resources and interpersonal selling through direct communication by coming to the school or contacting the school, as well as word of mouth communication. The educational service marketing strategy that has been implemented by TK Aisyiyah Gonilan is quite good in order to increase new student admissions. There are many ways to continue to maintain and improve every quality of service that is in line with the vision and mission that has been made.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	education, strategy, marketing, student admissions
Subjects:	L Education > L Education (General) L Education > LB Theory and practice of education > LB2356 Early Childhood
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Anak Usia Dini
Depositing User:	ROSMALITA PUTRI ISNAINI
Date Deposited:	13 Apr 2023 04:19
Last Modified:	13 Apr 2023 04:19
URI:	http://eprints.ums.ac.id/id/eprint/111224

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