Penentuan Strategi Pemasaran Di Shobron Bakery Dalam Meningkatkan Penjualan Produk (Studi Kasus : Shobron Bakery)

Alfiantama, Krisna Nugraha and , Ir. Ratnanto Fitriadi, S.T., M.T.) (2023) Penentuan Strategi Pemasaran Di Shobron Bakery Dalam Meningkatkan Penjualan Produk (Studi Kasus : Shobron Bakery). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research was conducted at Shobron Bakery located at Pondok Hajjah Nuriyah Shobron Muhammadiyah University of Surakarta, Sukoharjo, Central Java. This study aims to determine the internal and external factors of Shobron Bakery, formulate marketing strategies, and rank these strategies among the most important. The results of this study show a value of 2.673 on internal factors, while on external factors it shows a value of 3.155. In the IE Matrix, the comparison value between IFE: EFE is 2.673: 3.155 where the company is in quadrant II, which means that the company in this phase will grow and continue to be developed. Based on the SWOT analysis, there are 8 alternative strategies to improve marketing in the company. From the results of the QSPM analysis, 3 strategic priorities with the highest scores were obtained, namely: (1) Implementing various attractive promos (2) Managing and activating Shobron Bakery's social media to maximize marketing, and (3) Marketing Shobron Bakery’s product, for example in go food and grab food.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Analisis SWOT, matriks IFE dan EFE, matriks IE, analisis QSPM
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management T Technology > TI Industrial Engineering
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	KRISNA NUGRAHA ALFIANTAMA
Date Deposited:	11 May 2023 07:59
Last Modified:	11 May 2023 07:59
URI:	http://eprints.ums.ac.id/id/eprint/111152

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