Pengaruh Brand Commitment Dan Brand Trust Terhadap Brand Loyalty Pada Produk Makanan (Studi Pada Produk Tropicana Slim)

Teralasa, Tita and , Dr. Anton Agus Setyawan, SE., M.Si (2022) Pengaruh Brand Commitment Dan Brand Trust Terhadap Brand Loyalty Pada Produk Makanan (Studi Pada Produk Tropicana Slim). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to: (1) analyze the effect of brand commitment on brand loyalty in food products. (2) Analyzing the effect of brand trust on brand loyalty in food products. The population and sample of this study are the general public who consume Tropicana Slim products. The type of data used in this study is primary data. Methods of data collection using a questionnaire and purpose sampling as a sampling technique. Data analysis using multiple linear regression with the help of SPSS software. The results of the analysis in this study indicate that brand commitment has a significant effect on brand loyalty in food products and brand trust has a significant effect on brand loyalty.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Commitment, trust, loyalty.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	TITA TERALASA
Date Deposited:	25 Jul 2022 04:19
Last Modified:	25 Jul 2022 04:19
URI:	http://eprints.ums.ac.id/id/eprint/101802

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