Ekaputri, Ivannia and ,, Dr. Daliman, S.U (2025) Pengaruh Persepsi Keamanan dan Pengalaman Berbelanja Terhadap Keputusan Pembelian Fashion Pada Mahasiswa UMS Dalam Menggunakan Aplikasi Belanja Online Di Tiktok Shop. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
Naskah Publikasi.pdf Download (339kB) |
|
PDF (Halaman Depan)
Halaman Depan.pdf Download (488kB) |
|
PDF (Bab I)
Bab I.pdf Download (771kB) |
|
PDF (Bab II)
Bab II.pdf Restricted to Repository staff only Download (489kB) |
|
PDF (Bab III)
Bab III.pdf Restricted to Repository staff only Download (578kB) |
|
PDF (Bab IV)
Bab IV.pdf Restricted to Repository staff only Download (106kB) |
|
PDF (Bab V)
Bab V.pdf Restricted to Repository staff only Download (131kB) |
|
PDF (Daftar Pustaka)
Daftar Pustaka.pdf Download (305kB) |
|
PDF (Lampiran)
Lampiran.pdf Restricted to Repository staff only Download (1MB) |
|
PDF (Surat Pernyataan Publikasi)
Surat Pernyataan Publikasi.pdf Restricted to Repository staff only Download (188kB) |
Abstract
One type of marketplace that is quite popular in Indonesia is TikTok Shop. TikTok Shop is one of the popular e-commerce platforms in Indonesia. TikTok Shop is an innovation from TikTok that allows users to shop directly through the application. This study aims to analyze the influence of perceived security and shopping experience on purchasing decisions for fashion products using the TikTok Shop application. This study used a questionnaire distributed to 110 respondents with the category of respondents who purchased fashion products. The sampling method is non probability sampling with the sampling technique used is simple random sampling. The data analysis in this study was conducted using multiple linear regression analysis, with hypothesis testing performed through the t-test and Pearson correlation test. Based on the analysis that has been carried out, several research findings can be presented, namely: 1) the perceived security variable (X1) has a significant effect on purchasing decisions for fashion products using the TikTok Shop application; 2) the shopping experience variable (X2) has a significant effect on purchasing decisions for fashion products using the TikTok Shop application; 3) the variables of security perception (X1) and shopping experience (X2) have a significant effect on the decision to purchase fashion products using the TikTok Shop application, with a contribution of 50,1% while the remaining 49,9% is influenced by other factors not examined in this study.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | keputusan pembelian, pengalaman berbelanja, persepsi keamanan, tiktok shop |
| Subjects: | B Al Islam; Pcychology; Philosophy; Religion > BB Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications > Social Media > Tik Tok H Social Sciences > HM Sociology |
| Divisions: | Fakultas Psikologi > S1 Psikologi |
| Depositing User: | IVANNIA EKAPUTRI |
| Date Deposited: | 05 May 2025 07:22 |
| Last Modified: | 10 Sep 2025 02:28 |
| URI: | http://eprints.ums.ac.id/id/eprint/133948 |
Actions (login required)
 |
View Item |
