Fenomena Gaya Hidup Hedonis Mahasiswa (Studi Kasus Mahasiswa Pendidikan Akuntansi Universitas Muhammadiyah Surakarta)

Purbaningrum, Junita Pandan and , Surya Jatmika, S.Pd., M.Pd (2024) Fenomena Gaya Hidup Hedonis Mahasiswa (Studi Kasus Mahasiswa Pendidikan Akuntansi Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aim of this research is to describe the phenomenon of the hedonic lifestyle of accounting education students and explain the factors that influence the hedonic lifestyle of accounting education students. This research uses a qualitative approach with a case study design. Data collection through observation, interviews and documentation. The subjects in this research were five accounting education students at Muhammadiyah University of Surakarta. Analysis techniques by condensing data, presenting data, and drawing conclusions. The results of this research show that 1) The hedonic lifestyle of accounting education students can be seen from their daily activities, such as hanging out in cafes or just hanging out at the mall, excessive use of social media by sharing moments of their hedonic lifestyle through social media, physical appearance such as booming fashion, intensive self-care, use of luxury goods, and fashion trends. 2) There are factors influencing the hedonic lifestyle of accounting education students, namely social media. And students are the most active group on social media. This is characterized by posting photos or videos to show daily activities on personal social media as a form of hedonic lifestyle action carried out by students. The other factors are peer influence, modernization and globalization.

Item Type: Thesis (Skripsi)
Additional Information: Naspub Published
Uncontrolled Keywords: Gaya Hidup, Hedonis, Mahasiswa, Trend Fashion, Sosial Media
Subjects: L Education > LC Special aspects of education > LC5301 Economic Education
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User: JUNITA PANDAN PURBANINGRUM
Date Deposited: 21 May 2024 03:15
Last Modified: 21 May 2024 03:15
URI: http://eprints.ums.ac.id/id/eprint/124260

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