Analisis Pengaruh Kualitas Produk Dan Suasana Kedai Terhadap Keputusan Pembelian Di Kopi Cendana

Kristiyanto, Fikram and , Lukman Hakim, S.E., M.Si. (2022) Analisis Pengaruh Kualitas Produk Dan Suasana Kedai Terhadap Keputusan Pembelian Di Kopi Cendana. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine how the influence of product quality and shop atmosphere on purchasing decisions. This research is a quantitative research, used to examine a specific population or sample. The sample used in this study were 100 people of coffee and non-coffee consumers in Cendana Coffee. The data analysis method in this study was multiple regression analysis which previously carried out instrument testing, testing. Classical assumptions, multiple linear regression test, f test, t test and coefficient of determination test. The results showed that (1) Product quality variables have a positive and significant effect on purchasing decisions for coffee and non-coffee products in Cendana Coffee. positive and significant towards the decision to purchase coffee and non-coffee products at Kopi Cendana.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	product quality, shop atmosphere, purchasing decisions.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FIKRAM KRISTIYANTO
Date Deposited:	24 Feb 2022 08:46
Last Modified:	24 Feb 2022 08:46
URI:	http://eprints.ums.ac.id/id/eprint/98458

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