Analisis Pengaruh Eco-label Knowledge Desain Kemasan dan Kesadaran Lingkungan Terhadap Minat Beli Produk Air Minum Dalam Kemasan

Frudin, Rizky Syah and , Drs. Wiyadi, M.M., Ph.D. (2022) Analisis Pengaruh Eco-label Knowledge Desain Kemasan dan Kesadaran Lingkungan Terhadap Minat Beli Produk Air Minum Dalam Kemasan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to analyze the influence of eco-label knowledge, packaging design, and environmental awareness on the purchase intention in bottled water product. The type of research conducted is quantitative where the population of this study are all student of Muhammadiyah University of Surakarta and Sebelas Maret University who consumed Le Minerale gallon bottled water product, while the sample in this study was 100 respondents using purposive techniques sampling. The data collection technique uses online questionnaires with a likert scale and direct distributed, each of which has been tested and has met the requirements of validity and reliability. Data analysis using multiple linier regression and hypothesis testing using partial significance test (t test). The result of multiple linier regression analysis with SPSS version 15 show that eco-label knowledge has positive and significant influence on purchasing interest in bottled water product, packaging design has positive and significant influence on purchasing interest in bottled water product, and environmental awareness has positive and significant influence on purchasing interest in bottled water product.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Purchasing Intention, Eco-label Knowledge, Packaging Design, Environmental Awareness
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIZKY SYAH FRUDIN
Date Deposited:	02 Feb 2022 04:02
Last Modified:	02 Feb 2022 04:02
URI:	http://eprints.ums.ac.id/id/eprint/97006

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