Pengaruh Persepsi Kualitas, Motivasi Konsumen, Dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Berrybenka Secara Online Pada Masa Pandemi Covid 19 (Studi Pada Mahasiswa FEB Universitas Muhammadiyah Surakarta)

Dayena, Shalsabila and , Dra. W. Mukharomah, M.M (2021) Pengaruh Persepsi Kualitas, Motivasi Konsumen, Dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Berrybenka Secara Online Pada Masa Pandemi Covid 19 (Studi Pada Mahasiswa FEB Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of perceived quality, consumer motivation, and consumer attitudes on purchasing decisions. This study used 96 respondents with a sampling technique using purposive sampling. The data collection method is using a google form questionnaire and processed using analysis tool software SPSS. The results of the analysis show that perceived quality has a significant positive effect on purchasing decisions, consumer motivation has a significant positive effect on purchasing decisions, and consumer attitudes have a significant positive effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality Perception, Consumer Motivation, Consumer Attitude, Purchase Decision.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SHALSABILA DAYENA
Date Deposited:	12 Aug 2021 23:28
Last Modified:	12 Aug 2021 23:28
URI:	http://eprints.ums.ac.id/id/eprint/93035

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