Pengaruh Kualitas Produk, Persepsi Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Ella Skincare Cabang Gentan

Nur Sinta, Nina and , Basworo Dibyo, S.E, M.Si (2021) Pengaruh Kualitas Produk, Persepsi Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Ella Skincare Cabang Gentan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, price perception, and service quality on customer loyalty at Ella Skincare Gentan branch. The sample in this study amounted to 100 respondents. By using a questionnaire for data collection. The sampling technique used was non-random sampling. This technique uses the criteria chosen by the researcher in selecting samples. The criteria for respondents in this study were customers of Ella Skincare in Gentan branch who bought products or made transactions more than twice. The results of this study indicate that the Product Quality variable has a significant effect on Customer Loyalty, accepted. Price perception variable has a significant effect on customer loyalty, accepted. Service quality variable has a significant effect on customer loyalty, accepted.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Price Perception, Service Quality and Customer Loyalty.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NINA NUR SINTA
Date Deposited:	11 Jun 2021 02:45
Last Modified:	11 Jun 2021 02:45
URI:	http://eprints.ums.ac.id/id/eprint/91938

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