Riset Kepuasan Pelanggan

Kuncoro, Bacthiar Bayu Dwi and , Dr. Edy Purwo Saputro, S.E,. M.Si (2020) Riset Kepuasan Pelanggan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Yamaha is an automotive company that manufactures various types of motorcycles, as well as parts suppliers for Yamaha motorcycle users. This research aims to analyze the effect of promotion and service quality on customer satisfaction at Yamaha Panggung Motor Jebres, Solo customer dealers. The data collection technique used in this study was a questionnaire, the sample was used with a non probaility sampling technique. Respondents in this research are people in Surakarta who have used and ever bought a Yamaha motorcycle with 100 respondents using independent and dependent variables, the results of this research prove that the promotion and service quality variables significantly influence customer satisfaction. This is evidenced by the promotion effect on customer satisfaction at Yamaha Motorbike Jebres Dealer, Solo tcount = 4.777> ttable = 1.985 significance value 0,000 and service quality affect customer satisfaction proven by tcount = 3.821> ttable = 1.985 significance value = 0.005 thus the first and second hypotheses accepted proved by the value of Fcount = 44,641> Ftable = 3,090 with a significance of 0,000 thus promotion and service quality significantly influence customer satisfaction at Yamaha Panggung Motor Jebres dealers, Solo.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	promotion, service quality, customer satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BACTHIAR BAYU DWI KUNCORO
Date Deposited:	17 Feb 2021 02:15
Last Modified:	17 Feb 2021 02:15
URI:	http://eprints.ums.ac.id/id/eprint/89270

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