Pola Komunikasi Bisnis Para Pedagang Pasar Di Ngabean Kedawung

Ratnawati, Agni Dwi and , Prof. Dr. Harsono, SU (2020) Pola Komunikasi Bisnis Para Pedagang Pasar Di Ngabean Kedawung. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to describe the characteristics of communication between merchants and merchants, characteristics of communication between traders and customers, characteristics of communication between merchants and business supporters, village heads, parking packs, and tickets (retribution). This research is a qualitative research with an ethnographic approach. The type of research used is descriptive qualitative analysis. Data collection techniques used include: in-depth interviews, observation, documentation. To ensure the validity of the data, researchers used triangulation. The results showed that there was a relationship between the behavior of traders, merchants' income, merchandise distributors, market facilities and collection of fees with traders when carrying out sales activities at Ngabean Kedawung Market. The relationship between customer response, customer interest and the need for merchandise with customers when carrying out purchasing activities at Ngabean Kedawung Market can also be related to merchant behavior because if the merchant is friendly behavior when serving customers, then the customer also responds very pleasantly, the quality of his merchandise is always at the merchant. prioritize the best, like and make customers always have an interest in shopping at the merchant according to the needs of customers who have been sold at home or are consumed by the customer himself.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	communication, business, traders, market
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	AGNIA DWI RATNAWATI
Date Deposited:	14 Jan 2021 01:47
Last Modified:	14 Jan 2021 01:47
URI:	http://eprints.ums.ac.id/id/eprint/88360

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