Strategi Pengembangan Bisnis dengan Metode Analisis SWOT dan Analytical Hierarchy Process (Studi Kasus : PT. Rins)

Oktaviani Pahlevi, Nadari and , Ir. Hafidh Munawir, S.T., M.Eng (2020) Strategi Pengembangan Bisnis dengan Metode Analisis SWOT dan Analytical Hierarchy Process (Studi Kasus : PT. Rins). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

PT. RINS is a business founded by alumni of the Surakarta private school. In realizing the initial goal of establishment, PT. RINS needs a development strategy that plays an important role as a forum for alumni efforts to create joint economic development. The purpose of this study is to describe the factors that influence business development using the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) and create alternative development strategies, then sort the strategies with higher priority that can be realized for business development using the method. AHP (Analytical Hierarchy Process). Factors that influence business development bring PT. RINS is included in quadrant I SWOT which means a situation that strongly supports aggressive growth (Growth oriented strategy). Strategies that are a priority for realization include partnership programs (28%), companies are expected to maximize human resources (19%), social media management to maximize market potential (15%).

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Pengembangan Bisnis, Analisis SWOT, AHP
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	NADARI OKTAVIANI PAHLEVI
Date Deposited:	12 Oct 2020 02:47
Last Modified:	12 Oct 2020 02:47
URI:	http://eprints.ums.ac.id/id/eprint/86378

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