Keputusan Pembelian Sayuran Organik Ditinjau Dari Kualitas Pelayanan, Harga Dan Kemasan Produk Di Pasar Swalayan Modern Di Kota Surakarta

Ristiyani, Reni and , Dr. Edy Purwo Saputro, S.E,. M.Si (2020) Keputusan Pembelian Sayuran Organik Ditinjau Dari Kualitas Pelayanan, Harga Dan Kemasan Produk Di Pasar Swalayan Modern Di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of service quality on purchasing decisions for organic vegetables at Modern Supermarkets in Surakarta. This is to determine the effect of price on purchasing decisions for organic vegetables at Modern Supermarkets in Surakarta. This is to determine the effect of packaging on purchasing decisions for organic vegetables at Modern Supermarkets in Surakarta. The population in this study were all buyers of organic vegetables at modern supermarkets in Surakarta and the sample used in this study was 100 respondents. Based on the research results, service quality variables have a significant effect on purchasing decisions. The price variable has a significant effect on purchasing decisions. Product packaging variables have a significant effect on purchasing decisions. The model used in this study is appropriate because the variables of service quality (X1), price (X2) and product packaging (X3) are 50.6%. While the remaining 40.4% is explained by other variables outside the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, price, packaging and purchasing decisions
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RENI RISTIYANI
Date Deposited:	25 Aug 2020 05:30
Last Modified:	25 Aug 2020 05:30
URI:	http://eprints.ums.ac.id/id/eprint/85577

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