Pengaruh Promosi, Harga, Lokasi, dan Pelayanan Terhadap Keputusan Pembelian Bakso Pakruk di Solo

Wicaksono, Ardian and -, Drs. M. Nasir, M.M (2020) Pengaruh Promosi, Harga, Lokasi, dan Pelayanan Terhadap Keputusan Pembelian Bakso Pakruk di Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of promotion, price, location, and service on purchasing decisions. The population in this study are consumers who have purchased pakruk meatballs in Solo. The sampling technique was purposive random sampling with a sample of 100 respondents. Data collection techniques in this study used primary data using questionnaires. Data analysis uses multiple linear regression. The results of the analysis showed that promotion, price, location and services had a positive and significant effect on purchasing decisions. It is recommended in further research to add other independent variables that influence the level of purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Promotion, Price, Location, Service, Purchase Decision.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARDIAN WICAKSONO
Date Deposited:	06 Aug 2020 06:08
Last Modified:	06 Aug 2020 06:08
URI:	http://eprints.ums.ac.id/id/eprint/84100

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