Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Toyota

Sulistyo, Bima Pandu and -, Dr. Edy Purwo Saputro., S.E., M.Si. (2020) Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Toyota. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of price and product quality on purchasing decisions. The population used in this study were 100 respondents and the sample used was people who used Toyota cars in Surakarta. The type of data used was primary data. Data collection methods using questionnaires and techniques used in this study using non-probability sampling techniques using a purposive sampling approach. Data analysis uses multiple linear regression. The results of testing the influence of brand image on purchasing decisions indicate that prices affect purchasing decisions. The results of testing the effect of product quality on purchasing decisions, it shows that product quality affects purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Product Quality, Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BIMA PANDU SULISTYO
Date Deposited:	12 Aug 2020 07:15
Last Modified:	12 Aug 2020 07:15
URI:	http://eprints.ums.ac.id/id/eprint/83535

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