Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen dalam Pembelian Produk Roti Bakar Manahan

Rachmat Kurniawan, Dimas and , Drs. Wiyadi, M.M., Ph.D. (2020) Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen dalam Pembelian Produk Roti Bakar Manahan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of service quality, promotion and price on consumer satisfaction on Manahan toast products. The population in this study were all consumers and buyers of Manahan toast. Based on the sampling formula above, the number of samples used in this study was 100 respondents. Based on the results of the study note that service quality variables have a positive and significant effect on customer satisfaction. Promotional variables have a positive and significant effect on customer satisfaction. Price variable has a positive and significant effect on purchase satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service Quality, Promotion, Price and Satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DIMAS RACHMAT KURNIAWAN
Date Deposited:	13 Jun 2020 03:43
Last Modified:	13 Jun 2020 03:43
URI:	http://eprints.ums.ac.id/id/eprint/82890

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