Pengaruh Penggunaan Media Sosial Instagram Sebagai Media Promosi Pada Produk Gosh

Rahadianti, Ratih and , Ahmad Mardalis, SE.,MBA (2019) Pengaruh Penggunaan Media Sosial Instagram Sebagai Media Promosi Pada Produk Gosh. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of buying interest and Instagram promotion on purchasing decisions. The population in this study were all users of GOSH products. The sampling technique used in this study is nonprobability by taking 114 respondents. Data collection methods used through personal questionnaires. The analytical tool used in this study is multiple linear regression. The results obtained from this study have several findings, firstly that buying interest has a significant effect on purchasing decisions and secondly instagram promotion has a significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Buying Interest, Instagram Promotion, and Purchasing Decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RATIH RAHADIANTI
Date Deposited:	18 Nov 2019 06:48
Last Modified:	22 Nov 2019 03:15
URI:	http://eprints.ums.ac.id/id/eprint/78848

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