Pengaruh Minat Individu Terhadap Penggunaan Mobile Banking (M-Banking): Model Kombinasi Technology Acceptance Model (Tam) Dan Theory Of Planned Behavior (Tpb)

Marwanto, Andi and , Dr. Noer Sasongko, SE, M.Si, Ak (2019) Pengaruh Minat Individu Terhadap Penggunaan Mobile Banking (M-Banking): Model Kombinasi Technology Acceptance Model (Tam) Dan Theory Of Planned Behavior (Tpb). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine individual interest in the use of mobile banking with a combination of technology acceptance model (TAM) and the theory of planned behavior (TPB) model. The population in this study were students of Surakarta Muhammadiyah University. The data used is primary data by distributing questionnaires. The sampling method in this study using the accidental sampling method. The number of samples that can be collected is 91 questionnaires. The analysis technique used is multiple linear regression. The results showed that perceptions of usability, attitudes, subjective norms, perceptions of behavior control had a significant effect on the interest in using mobile banking, while the perception of ease of use did not significantly influence the interest in using mobile banking. Keywords : Technology Acceptance Model (TAM), perception of usability, perceived ease of use, theory of planned behavior (TPB), attitudes, subjective norms, perceptions of behavioral control, interest in using mobile banking.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Technology Acceptance Model (TAM), perception of usability, perceived ease of use, theory of planned behavior (TPB), attitudes, subjective norms, perceptions of behavioral control, interest in using mobile banking.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	ANDI MARWANTO
Date Deposited:	20 Aug 2019 07:21
Last Modified:	20 Aug 2019 07:21
URI:	http://eprints.ums.ac.id/id/eprint/76442

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