Analisis Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Cat Semprot Zebra Propan (Studi Kasus di toko LSWSTD Sondakan, Laweyan, Surakarta)

Wibowo, Lutfi Hari and , Drs. Sujadi, M.M. (2018) Analisis Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Cat Semprot Zebra Propan (Studi Kasus di toko LSWSTD Sondakan, Laweyan, Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to find out and analyze how the influence of product quality, price, and promotion on the purchase decision of propan zebra spray paint in the case of consumers at the LSWSTD shop in Sondakan, Laweyan, Surakarta. In addition this study also to find out what are the dominant factors between product quality, price, and promotion in influencing consumer purchasing decisions on propan zebra spray paint. The population in this study were all propan zebra spray paint consumers who had decided to buy propan zebra spray paint at LSWSTD, Sondakan, Laweyan, Surakarta. The sample data in this study used the Accidental sampling approach. While the data retrieval technique uses Purposive Sampling method which is deliberate sampling according to the required sample requirements. The results of simultaneous test using the F test shows that the multiple linear regression model is feasible as a research model. Furthermore, using the t test shows that product quality has a significant and positive effect on purchasing decisions, prices have a significant and positive effect on purchasing decisions, while promotion has a significant and negative effect on purchasing decisions. Furthermore the dominant independent variable on purchasing decisions is Price. While the promotion has a negative effect on purchasing decisions, propan zebra spray paint manufacturers should be more active in promoting such as adding advertisements through the mass media to broaden the reach of consumers.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Price, Promotion, Purchase Decision.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LUTFI HARI WIBOWO
Date Deposited:	08 Nov 2018 09:23
Last Modified:	08 Nov 2018 09:23
URI:	http://eprints.ums.ac.id/id/eprint/68404

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