Pengaruh Kepercayaan Dan Komitmen Terhadap Loyalitas Pada Hubungan Bisnis Pemasok Dan Peritel UMKM (Studi empiris UMKM Kabupaten Karanganyar)

Mandarima, Ani Safitri and , Dr.Anton Agus S.SE.,M.Si (2018) Pengaruh Kepercayaan Dan Komitmen Terhadap Loyalitas Pada Hubungan Bisnis Pemasok Dan Peritel UMKM (Studi empiris UMKM Kabupaten Karanganyar). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (338kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (624kB)
	PDF (Bab I) BAB I.pdf Download (170kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (202kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (340kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (171kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (95kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (209kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (431kB) | Request a copy
	PDF (Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (74kB) | Request a copy

Abstract

This study aims to determine the trust, commitment to loyalty in the business relationship of suppliers and retailers of SMEs in Karanganyar District. This research uses quantitative analytical methods that test the truth of the hypothesis that has been proposed. Population in this research is UMKM retailer in Karanganyar district, this research sample is 245 UMKM.. Sample selection using purposive sampling. Data collection using questionnaires. Data analysis techniques use multiple linear regression. Variable used by Trust, Commitment to Loyalty, population of this research UMKM in Karanganyar. The results of this study show (1) Trust positively affects Loyalty on the Supplier Business Relations and UMKM Retailers (2) Commitment has a significant effect on Loyalty on Supplier Business Relationship and UMKM Retailers. For future research it is necessary to add other independent variables, such as price, product quality.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Trust, Commitment, Loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANI SAFITRI MANDARIMA
Date Deposited:	30 Oct 2018 08:26
Last Modified:	30 Oct 2018 08:42
URI:	http://eprints.ums.ac.id/id/eprint/67866

Actions (login required)

View Item