Analisis Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus pada Warung Tengkleng dan Sate Mbak Diah Solobaru)

Sulistyorini, Niken Tri and , Muzakar Isa, S.E.,M.Si (2018) Analisis Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus pada Warung Tengkleng dan Sate Mbak Diah Solobaru). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Analysis of this research about analyzing product quality, price, and service quality To customer satisfaction. The study was conducted at Tengkleng Food Stall and Sate Mbak Diah Solobaru. Samples taken in the study were 100 consumers who have been to Warung Makan Tengkleng and Sate Mbak Diah Solobaru. Analytical methods used are multiple linear regression analysis, istrumen test and classical assumption test. Based on the results of the analysis found it can be explained that both partially product quality and service quality have a positive and significant impact on customer satisfaction. While the price has a positive and insignificant effect on customer satisfaction. In the model formed variable of product quality, price and service quality able to explain consumer satisfaction variable equal to 53,2% and the rest 46,8% still influenced by other variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Price, Service Quality, Consumer Satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NIKEN TRI SULISTYORINI
Date Deposited:	09 Aug 2018 07:07
Last Modified:	09 Aug 2018 09:04
URI:	http://eprints.ums.ac.id/id/eprint/65562

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