Analisis Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Yamaha N-Max Di Kota Sukoharjo

Raharjo, Dody Kurniawan and , Drs.Moechammad Nasir, M.M. (2018) Analisis Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Yamaha N-Max Di Kota Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study is motivated by the rapid development of the automotive world and the increasing need for an effective and efficient transportation tool in helping the mobility of fast-paced daily society, especially motorcycle scooter matic. Yamaha N-max is one of the output of Yamaha motorcycle with matic scooter segment that try to answer all the needs of the society today by promoting convenience, practicality and comfort in driving supported by technology today, the purpose of this research is to analyze the influence of Price (X1) Product Quality (X2) and Promotion (X3) intercepted the purchase decision of Yamaha N-max in Sukoharjo city. The population used in this study is the consumers who own and use Yamaha N-max motorcycles in the city Sukoharjo, the sample used in this study amounted to 100 respondents, sampling in this study using the technique Purposive Sampling, the type of data in the form of primary data, while methods used in collecting data using questionnaires. Analyzer in this research use multiple linear regression analysis, persial test (t test), simultaneous test (Test F) and ui coefficient of determination (R2). Based on the results of research indicate that price, product quality and promotion have positive and significant effect to purchasing decision. Simultaneously price, product quality and promotion have fit model. In the model established price, product quality and promotion able to explain the purchase decision variable by 52.5% and the remaining 47.5% explained by other independent variables that influence it.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Product Quality, Promotion, Purchase Decision.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DODY KURNIAWAN RAHARJO
Date Deposited:	06 Aug 2018 08:00
Last Modified:	06 Aug 2018 08:00
URI:	http://eprints.ums.ac.id/id/eprint/65201

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