Pengaruh Harga, Promosi, Kemasan Dan Kualitas Pelayanan Terhadap Tingkat Penjualan (Studi Pada Konsumen UD. Bambu Murni Magetan Jawa Timur)

Illavi, Moch. Real and , Jati Waskito, SE, M.Si (2017) Pengaruh Harga, Promosi, Kemasan Dan Kualitas Pelayanan Terhadap Tingkat Penjualan (Studi Pada Konsumen UD. Bambu Murni Magetan Jawa Timur). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aim to know influence of price, promotion, packaging and service quality to the level of sales at consumer of UD. Bambu Murni Magetan East Java. This Research use approach of associative by spread the questioner. Population and sample which is used in this research is consumer of UD. Bambu Murni Magetan East Java, with convenience sampling as its intake technique. Hypothesis examination in this research use analyzer validity test, reliabilities test, classic assumption test, doubled linear regression, F test, t test, and coefficient of determinacy (R2). Result of the research indicate that there is influence of price to the level of sales. There is influence of promotion to the level of sales. There is influence of packaging to the level of sales. There is influence of service quality to the level of sales. There are influences of price, promotion, packaging and service quality to the level of sales. Result of the examination coefficient of determinacy (R2) indicating they are price, promotion, packaging and service quality can explain variability the level of sales.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Promotion, Packaging, Service Quality and the Level of Sales
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MOCH REAL ILLAVI
Date Deposited:	01 Feb 2017 04:02
Last Modified:	01 Feb 2017 04:02
URI:	http://eprints.ums.ac.id/id/eprint/48724

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