Pengaruh Lokasi, Harga, Fasilitas, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Di Soto Seger Mbok Giyem Cabang Sukoharjo)

Firmansyah, Adhyatma and , Sri Murwanti, SE. M.M (2016) Pengaruh Lokasi, Harga, Fasilitas, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Di Soto Seger Mbok Giyem Cabang Sukoharjo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research was conducted at Soto Mbok Giyem Cabang Sukoharjo which aims to analyze the effect locations on customer satisfaction, price on customer satisfaction, service on customer satisfaction, and service quality on customer satisfaction. This study uses the survey design, the research took a sample from a population by using a questionnaire as a data collection tool. The samples used were 100 respondents Soto Seger Mbok Giyem Cabang Sukoharjo customers. The analytical tool used in this research is to test the instrument, the classical assumption test, data analysis (multiple linear refression analysis, t-test, F and coefficient of determination (R2)). The result of this study, there are significant positive and significant correlation between the locations to customer satisfaction, there are significant positive and significant correlation between the price to customer satisfaction, there are significant positive and significant correlation between the service on customer satisfaction, there are significant positive and significant correlation between the service quality on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Locations, Price, Service, Service Quality, Customer Satisfaction
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADHYATMA FIRMANSYAH
Date Deposited:	25 Oct 2016 06:40
Last Modified:	30 Dec 2016 11:40
URI:	http://eprints.ums.ac.id/id/eprint/46996

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