Analisis Diferensiasi Fokus Usaha Kerajinan Di Kabupaten Jepara

Hasanuddin, Chafidh and , Rochman Hadi Mustofa, S.Pd., M.Pd (2024) Analisis Diferensiasi Fokus Usaha Kerajinan Di Kabupaten Jepara. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Business focus differentiation refers to a company's efforts to make differences in the products or services it offers in order to create a competitive advantage. Business focus is a particular area or market segment that is the company's main concern. A business development strategy includes a set of company goals, policies, plans and activities aimed at identifying business opportunities in the market. The craft business is an activity that expands employment opportunities and provides broad economic services in order to accelerate the process of equalization and economic income of the community. Therefore, the objectives of this research are (1) to determine the differentiation of craft business focus in Jepara Regency, (2) to determine the strategy for developing craft businesses in Jepara Regency. The research method used is ethnography with data collection techniques through observation, interviews and documentation. The object of this research is the differentiation of business focus and craft business development strategies in Jepara Regency. The subjects of this research are representatives of craft business actors. The results of this research are (1) differentiation of business focus to preserve hereditary businesses, including furniture and batik craft businesses in Jepara District, weaving craft businesses in Pecangaan District, monel craft businesses in Kalinyamatan District, ceramic craft businesses in Mayong District (2) strategy Craft business development carried out is: product diversification, utilizing social media, adding production equipment, improving service quality, and product innovation.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	differentiation, business focus, craft business
Subjects:	L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	CHAFIDH HASANUDDIN
Date Deposited:	24 Jul 2024 04:49
Last Modified:	24 Jul 2024 04:49
URI:	http://eprints.ums.ac.id/id/eprint/125290

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