Wibawa, Aan Kurnia and , Dr. Banu Witono, SE, Ak.,M.Si (2024) Implementasi Digital Marketing Sebagai Upaya Peningkatan Penjualan Dan Keputusan Pembelian Melalui Program Wirausaha Merdeka Universitas Muhammadiyah Surakarta 2023. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Implementation of Digital Marketing as an Effort to Increase Sales and Purchasing Decisions through the 2023 Muhammadiyah University of Surakarta Independent Entrepreneurship Program discusses all the activities carried out by the author when implementing the Independent Entrepreneurship program at Muhammadiyah University of Surakarta in 2023. The implementation of the program was carried out for 5 (five) months from start August 5 2023 to December 3 2023. This part of the MBKM entrepreneurship program aims to provide opportunities for students to learn and develop themselves into potential entrepreneurs through activities outside of lecture classes so that students will have the opportunity to hone their entrepreneurial spirit, soft skills and managerial skills, as well as encouraging increased student entrepreneurial experience. Apart from that, from this activity students can practice directly the impact of digital marketing on the products produced and marketed.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Entrepreneurship, Independent Entrepreneurship Program, Muhammadiyah University of Surakarta, Digital Marketing, Increased Sales, Purchasing Decisions |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Unnamed user with username b200200357 |
| Date Deposited: | 20 Feb 2024 04:56 |
| Last Modified: | 20 Feb 2024 04:56 |
| URI: | http://eprints.ums.ac.id/id/eprint/122130 |
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