Dampak Pandemi Covid-19 Terhadap Eksistensi Serta Perubahan Strategi Penjualan Online Pedagang Fashion di Pasar Tanah Abang Blok F Kota Jakarta Pusat

Wulandari, Chika Ayuko Wulandari and , Aditya Saputra, M.Sc., Ph.D (2023) Dampak Pandemi Covid-19 Terhadap Eksistensi Serta Perubahan Strategi Penjualan Online Pedagang Fashion di Pasar Tanah Abang Blok F Kota Jakarta Pusat. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The impact of the pandemic Covid-19 has affected all aspects, especially aspects of trade, where trade has experienced a decline or decline. This research was conducted at the Tanah Abang market in Central Jakarta. This study aims to 1) analyze the impact of COVID-19 on the existence of online traders fashion in the Tanah Abang Blok F market, Central Jakarta City; 2) Identifying the impact of Covid-19 on changes in the online traders fashion at the Tanah Abang Blok F market, Central Jakarta City.traders fashion in the research area have been affected by their activities, resulting in changes in sales strategies. The samples taken in this study were 97 people using proportional stratified random sampling technique. The data analysis method used is descriptive qualitative analysis with ecological and economic approaches. The results of the study show that the Covid-19 pandemic has an impact related to the use of market places and social media which are increasingly popular in their use because they are not bound by time.sales strategies online that are increasingly varied with endorsements and live streaming. as well as the researchers stated that there was a link between the impact of covid-19 on changes in sales strategy and the use of Market Place.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	covid-19, fashion traders, online sales
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Geografi > Geografi Fakultas Geografi > Geografi Fakultas Geografi > Geografi
Depositing User:	CHIKA AYUKO WULANDARI
Date Deposited:	26 Jan 2023 04:17
Last Modified:	26 Jan 2023 04:17
URI:	http://eprints.ums.ac.id/id/eprint/107336

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