Pengukuran Atribut Produk Ternak Sapi Pada Pembelian Sapi Si Metal ( Survei Pada Peternak Di Wilayah Joho)

Prasetyo, Reza Dwi and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si (2022) Pengukuran Atribut Produk Ternak Sapi Pada Pembelian Sapi Si Metal ( Survei Pada Peternak Di Wilayah Joho). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI EDIT.pdf Download (328kB)
	PDF (Halaman Depan) HALAMAN DEPAN EDIT.pdf Download (394kB)
	PDF (Bab I) BAB I.pdf Download (134kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (56kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (69kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (112kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (73kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (75kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (26kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (211kB) | Request a copy

Abstract

The purpose of this study is to explain the measurement of attributes of cattle products on the purchase of metal cattle and the analysis of determining product attributes that affect consumer attitudes in purchasing metal cattle. The method used in this research is a case study method using qualitative descriptive analysis. Data were collected using direct interview techniques to respondents in the Joho area using a questionnaire. The results of research and analysis of the problems studied can be concluded that the attributes of metal cattle products that are the preferences of farmers and consumers in the Joho area include the age of the cow, the sex of the cow, the health of the cow and the physical condition of the cow that looks healthy, clean and fresh. The product attribute in cattle that is most considered by farmers is the health and physical condition of the cow. Whatever the sex of the cow and whatever its age as long as it is in good health and its physical condition is capable of being bred, it will be more attractive to breeders to buy it. While consumers consider all product attributes contained in cows before deciding to buy.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Attributes, Farmers, Products, Cows.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	REZA DWI PRASETYO
Date Deposited:	21 Nov 2022 01:43
Last Modified:	21 Nov 2022 01:43
URI:	http://eprints.ums.ac.id/id/eprint/105867

Actions (login required)

View Item