Analisis Faktor Yang Menentukan Konsumen Dalam Memilih Hotel Syariah (Studi Kasus : Hotel XYZ)

Putra, Dhimas Mahendra and , Much. Djunaidi ST., MT. (2022) Analisis Faktor Yang Menentukan Konsumen Dalam Memilih Hotel Syariah (Studi Kasus : Hotel XYZ). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The tourism sector in Indonesia, which is so prospective, causes many business actors to see this as an opportunity to create products or services to meet the needs of tourists, one of it is hospitality. The emergence of many hotels has resulted in intense competition, so that every company must think about what the best strategy is for consumers to prefer to stay at their hotel compared to competing hotels; therefore, this study was conducted to determine the effect of price, facilities and word of mouth on the decision to stay. To collect data, the researcher distributed questionnaires using Google Form to respondents who had stayed at the Hotel XYZ using purposive sampling method. There are 100 questionnaires that were suitable to be processed and the results of this study indicate that prices, facilities, and word of mouth have a significant effect on the decision to stay at Hotel XYZ. Keywords: Price, Facility, Word of Mouth, Purchase Decision, Syariah Hotel

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Price, Facility, Word of Mouth, Purchase Decision, Syariah Hotel
Subjects:	T Technology > TI Industrial Engineering
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	DHIMAS MAHENDRA PUTRA
Date Deposited:	08 Nov 2022 01:23
Last Modified:	08 Nov 2022 01:26
URI:	http://eprints.ums.ac.id/id/eprint/105528

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