Pengaruh Dynamic Capability dan Inovasi Produk Terhadap Kinerja Usaha Dengan Keunggulan Bersaing Sebagai Variabel Intervening UMKM Kuliner Surakarta

Widyasari, Tasya Rahna and , Muzakar Isa, SE., M.Si., (2022) Pengaruh Dynamic Capability dan Inovasi Produk Terhadap Kinerja Usaha Dengan Keunggulan Bersaing Sebagai Variabel Intervening UMKM Kuliner Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study is intended to analyze the effect of dynamic capability and product innovation on business performance with competitive advantage intervening variable. The research, which was conducted in Surakarta Regency, Central Java, involved culinary SMEs. This type of research is quantitative research. Methodology, data collection method is done by distributing questionnaires to 90 culinary SMEs business actors using simple random sampling technique. The results of the questionnaire answers are given a scale according to the Likert Scale with a score of 1-5. Furthermore, the data were analyzed using SEM calculations with SmartPLS version 3.0 software. The data were analyzed by Influence Analysis with the Measurement Model (Outer Model), Structural Model (Inner Model) and Hypothesis Testing. The results of this study indicate that all variables X have a significant effect on variable Y so that all hypotheses are accepted.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	dynamic capability, product innovation, business performance, competitive advantage
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	TASYA RAHNA WIDYASARI
Date Deposited:	10 Aug 2022 06:37
Last Modified:	10 Aug 2022 06:47
URI:	http://eprints.ums.ac.id/id/eprint/103294

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