Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Minat Pembelian Kembali Produk Iphone Di Surakarta

Pratama, Ardyansyah Surya and , Drs. Sri Padmantyo, MBA (2022) Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Minat Pembelian Kembali Produk Iphone Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of Brand Image, Product Quality and Price on repurchase intention (Study on Iphone Smartphone Users in Surakarta). The population and sample of this study were Iphone smartphone users in Surakarta in this study as many as 100 respondents. The type of data used in this study is primary data. The data collection method uses Partial Least Square (PLS) with SmartPLS 3.0 software. The results showed that Brand Image, Product Quality and Price had a positive and significant effect on repurchase interest. Brand Image has a positive and significant effect on repurchase interest. Product quality has a positive and significant effect on repurchase intention. Price has a positive and significant effect on repurchase interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Brand Image, Product Quality, Price, Buyback Interest
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARDYANSYAH SURYA PRATAMA
Date Deposited:	05 Aug 2022 02:51
Last Modified:	05 Aug 2022 02:54
URI:	http://eprints.ums.ac.id/id/eprint/102579

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