Pengaruh Diskon dan Promo Gratis Ongkos Kirim Terhadap Keputusan Pembelian pada E-Commerce Shopee

Dewi Astuti, Sita and , Kusdiyanto, S.E., M.Si (2022) Pengaruh Diskon dan Promo Gratis Ongkos Kirim Terhadap Keputusan Pembelian pada E-Commerce Shopee. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This aims to determine and analyze the effect of discounts and free shipping promos on purchasing decisions on e-commerce shopee. This research is a type of explanatory research with a quantitative approach. The analytical method used is multiple regression analysis. The sample used in this study using the Slovin formula with puposive sampling technique so we get 100 respondent. The results of this study indicate that there is a sinificant influence between discounts on purchasing decisions, free shippinh promos have a significant influence on purchasing on e-commere shopee.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Discounts, Free Postage Promos and Purchase Decisions
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SITA DEWI ASTUTI
Date Deposited:	14 Jul 2022 02:32
Last Modified:	14 Jul 2022 02:32
URI:	http://eprints.ums.ac.id/id/eprint/101356

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