Pengaruh Citra Merek dan Diferensiasi Produk Terhadap Keputusaan Pembelian Laptop Acer

Afif, Muhammad and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Pengaruh Citra Merek dan Diferensiasi Produk Terhadap Keputusaan Pembelian Laptop Acer. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of brand image and product differentiation on purchasing decisions on Acer Laptops. The population and sample in this study are people who have used Acer laptops and the number of respondents as samples in this study were 100 people. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis using SPSS 25. The results of the analysis in this study indicate that brand image has a significant effect on purchasing decisions and product differentiation has a significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	brand image, product differentiation, purchasing decisions
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD AFIF
Date Deposited:	24 Feb 2022 03:03
Last Modified:	24 Feb 2022 03:03
URI:	http://eprints.ums.ac.id/id/eprint/98603

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