Pengaruh Endorsement Dan Instagram Ads Terhadap Penjualan Sport Apparel Pada Online Shop @Bajusport_Id

Kusumawardani, Qonitah and , Dr. Wafrotur Rohmah, MM. (2021) Pengaruh Endorsement Dan Instagram Ads Terhadap Penjualan Sport Apparel Pada Online Shop @Bajusport_Id. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine: (1) the effect of endorsements on sports apparel sales at the @Bajusport_id online shop. (2) The effect of Instagram Ads on sports apparel sales at the @Bajusport_id online shop. (3) The effect of Endorsements and Instagram Ads on sports apparel sales at the @Bajusport_id online shop. This type of research is quantitative with a survey design. The sampling technique in this study uses non-probability techniques, namely incidental sampling techniques. Samples were taken as many as 110 respondents. The object of this research is the online shop @Bajusport_id, while the subjects of this research are customers at @Bajusport_id and those who have seen advertisements and endorsements on Instagram. The data collection technique uses a questionnaire that has been tested with validity and reliability tests. Data analysis using Multiple Linear Regression Analysis. It can be concluded: (1) endorsement has an effect on sales of sports apparel at the online shop @Bajusport_id, based on the results of regression analysis, it is known that the t- count (16.329) > t-table (1.982) with a significant value of 0.000 <0.05. (2) Instagram ads have an effect on sales of sports apparel at the online shop @Bajusport_id, based on the results of regression analysis, it is known that the t- count (11.733) > t-table (1.982) with a significant value of 0.000 <0.05. (3) Endorsement and Instagram ads have an effect on sales of sport apparel at the online shop @Bajusport_id, based on the results of regression analysis, it is known that the value of Fcount (139.568) > Ftable (3.08) with a significant value of 0.000 <0.05.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	endorsement, instagram ads, sales
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	QONITAH KUSUMAWARDANI
Date Deposited:	28 Sep 2021 02:26
Last Modified:	24 Sep 2022 04:03
URI:	http://eprints.ums.ac.id/id/eprint/94532

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